Dubai to unveil major new Bugatti residences

Further details will be revealed on May 24, 2023 at the Coca-Cola Arena in Dubai

French luxury car brand Bugatti, in partnership with UAE real estate developer Binghatti, will create the world’s first Bugatti Residences in Dubai.

The upcoming project will be focused on the Bugatti lifestyle “centered on incomparable experiences at the home of Bugatti, the Château Saint-Jean, including lavish parties, fine food and a roster of the era’s most revered drivers and celebrities,” Binghatti said in an emailed statement on Monday.

The Bugatti Residences will also “reflect the serenity of the French Riviera in the heart of Dubai,” the statement said, adding the residence will be an “architectural masterpiece.”

The collaboration between Bugatti and Binghatti is a testament to the synergy between the two brands. Through distinctive architecture, characterized by bold and complex designs, Binghatti has brought to real estate the same craftsmanship and artistry that Bugatti has transformed the automotive industry with. In doing so, Binghatti has displayed continuous design innovation, while simultaneously preserving its heritage and DNA.

“We share a vision of what a Bugatti branded residence should be. Muhammad Binghatti has a profound appreciation for the world of automotive design and luxury as well as a talent for creating iconic architecture. With this partnership, we will follow the words of Ettore Bugatti: ‘if comparable it is no longer Bugatti’,” Mate Rimac, Bugatti Rimac chief executive officer said.

However, further details will be revealed at the launch of the Bugatti Residences by Binghatti during an event set at the Coca-Cola Arena in Dubai on May 24, 2023.

The world’s first Bugatti Residences will also go beyond simply incorporating design elements from Bugatti’s hyper sports cars into the building’s architecture, the statement said, adding  the residences aim to create a genuine atmosphere of excellence and style that is inspired by Bugatti’s design DNA.

“When you open the door of a Bugatti and sit inside, you know instantly that it’s very special; something truly incomparable. Only a select few will have the opportunity to experience this, and with Bugatti Residences, we wanted to translate this feeling into a highly exclusive retreat in the Heart of the Metropolis. Every great brand that has made a global impact on the planet – be it through a car, a watch, or any luxury good – begins with a rooted design ethos and a clear philosophy towards a specific lifestyle, we have built the Binghatti brand along similar pillars,” Muhammad Binghatti, chief executive officer of Binghatti said.

The project is motivated by Bugatti’s heritage as a luxury French brand and expert craftsmanship, the statement said, adding the resulting architectural masterpiece is designed to evoke the same emotions as Bugatti’s hyper sports cars, which have captivated fans worldwide for over a century.

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